16 Feb The Sheep Collective wins AIM Marketing Excellence Award
The Sheep Collective was named the winner of The PrintSync Pinnacle Award for Marketing Excellence at an exclusive gala dinner at The Westin Perth on Thursday, 12 March.
The Australian Institute of Management WA award provides recognition for an organisation that has achieved outstanding results through key initiatives that demonstrate leadership and commitment to excellence in marketing and public relations.
Managing Director of The Sheep Collective Holly Ludeman received the award on behalf of The Sheep Collective.
‘When there is a void of information it will be filled, and in the live export sector and many other intensive agricultural industries, this is often a loud activist voice opposed to these industries,’ said Ms Ludeman.
‘In Vietnam, Kuwait, Qatar and Indonesia tonight people are eating food that we have provided them, and I think we should be proud of that.’
Ms Ludeman thanked all The Sheep Collective supporters with a special thank you to the consultants that have helped bring the vision to life – The Hub Marketing Communications, Lush The Content Agency and Media Stable.
‘Live export isn’t sexy, it can be dirty, dusty and smelly but it’s not cruel. I realised that whilst we were great at what we did, we weren’t telling anyone we were just getting on with it,’ said Ms Ludeman.
‘Our work is never done, we will continue to tell our stories and communicate through shared values, which is a powerful way to connect with our audience.’
As a winner The Sheep Collective receives leadership and management training to the value of $20,000 to give to a charity of their choice, The Sheep Collective chose to give their donation to Good Sammy’s.